AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps Performance in Middle East Q3 2021
Discover the weekly downloads and active user trends of the top 5 beauty retail apps in the Middle East during Q3 2021, based on Sensor Tower data.
In Q3 2021, the beauty retail app market in the Middle East saw notable activity across the top 5 applications. Here's a detailed look at their performance based on data from Sensor Tower.
باث&بودي وركس had a fluctuating download trend, starting strong with 32.7K downloads in the last week of June and peaking at 41.6K in the first week of July. Downloads dipped to 12K by mid-August but recovered slightly to 14.3K by the end of September. Active users mirrored this trend, starting at 35.4K in late June, peaking at 47.3K in early July, and maintaining a steady mid-30K range through the quarter, ending at 38.8K by late September.
Nice one | نايس ون saw a varied pattern in downloads, beginning with 35.2K in late June, dropping to 11.7K by mid-July, and then climbing to 33.6K by late August. The app ended the quarter with 14.4K downloads. Active users started at 147K in late June, dipped to 104.7K by mid-July, and then saw a resurgence to 143.2K in late August, stabilizing around 115.5K by the end of September.
Golden Scent قولدن سنت experienced a steady increase in downloads, starting at 11K in late June, peaking at 19.5K in mid-September, and ending with 12.9K by the end of the quarter. Active users showed a similar pattern, beginning at 32.7K, peaking at 41.8K in mid-September, and closing the quarter with 34.6K.
Sephora KSA: Beauty, Makeup had a consistent download trend, starting at 7.5K in late June, peaking at 11.6K in mid-July, and maintaining around 8.6K by mid-September, ending with 6.8K in the last week of September. Active users for this app started at 51.7K in late June, peaked at 57.3K in mid-July, and remained relatively stable around 48.5K by the end of the quarter.
همسة ألماس, a newer entrant, saw an initial download spike to 13K in early August, followed by fluctuations, peaking again at 14.4K in late August, and ending the quarter with 13.3K downloads. Active users showed growth from 9.7K in early August, peaking at 23.6K by the end of September.
For more detailed insights and further data, visit Sensor Tower.
